Stepping into Morocco is like flipping through a kaleidoscope, where colours, scents, and sounds merge to create unforgettable experiences. From the golden dunes of the Sahara to the bustling medinas brimming with life, Morocco offers something for every traveller seeking breathtaking experiences.
Once a major crossroads of trade between Africa, Europe, and the Middle East, Morocco’s cities and landmarks reflect its rich history. From the ancient Phoenician settlements to the splendour of the Islamic dynasties, Morocco’s layered history has shaped its architecture, cuisine, and traditions. Whether it’s the aroma of freshly baked bread in Chefchaouen or the intricate mosaics of Fes, there’s a story waiting to unfold in every corner. For those seeking unforgettable adventures, here are the top places to see in Morocco that promise memories to last a lifetime.
Marrakesh – The Heartbeat of Morocco

No visit to Morocco is complete without experiencing the energy of Marrakesh. The city is a hive of activity, with its labyrinthine alleys, vibrant souks, and iconic landmarks. At the heart of it all is Jemaa el-Fnaa, a square that transforms from a bustling marketplace by day into a lively open-air gathering by night. As one of the most dynamic places to see in Morocco, Marrakesh combines historic charm with modern vibrancy.
Don’t Miss:
- Strolling through the Majorelle Garden, an oasis of cobalt blue and lush greenery.
- Exploring the Bahia Palace, a masterpiece of intricate zellige tiles and carved cedar wood.
- Sampling street food delights like msemen and fresh orange juice.
Travel Tips: To avoid the crowds, visit Jemaa el-Fnaa early in the morning. Bargain confidently but politely when shopping in the souks. Wear comfortable shoes as the narrow streets can be uneven.
Chefchaouen – The Blue Pearl

Tucked away in the Rif Mountains, Chefchaouen feels like a dreamscape with its blue-washed walls and tranquil charm. Wander through its narrow streets, where every turn reveals a fresh perspective of the city’s blue-hued beauty. Chefchaouen’s unique atmosphere makes it one of the most serene places to see in Morocco, perfect for travellers seeking a peaceful retreat.
- Visit early in the morning or late in the afternoon for the softest light, perfect for capturing the essence of the Blue Pearl in photos.
- Local Highlight: Don’t leave without trying goat’s cheese produced in the surrounding hills, paired with warm flatbread.
Travel Tips: Chefchaouen’s streets can be steep, so pack sturdy shoes for exploring. The town is relatively small, so it’s best discovered at a leisurely pace. Bring cash, as many shops and eateries don’t accept cards.
Fes – The Soul of Moroccan Heritage

Fes (Fez) is the spiritual and cultural heart of Morocco, home to one of the world’s oldest universities, Al-Qarawiyyin, founded in 859 CE. Lose yourself in Fes el-Bali, a UNESCO World Heritage Site, where donkeys are the primary mode of transport, and the scent of leather tanneries fills the air.
What to Explore:
- The Chouara Tannery for an up-close look at traditional leather-making.
- Madrasa Bou Inania, a stunning example of Marinid architecture.
- The Mellah, Fes’ historic Jewish quarter, to discover the city’s diverse heritage.
Travel Tips: Hire a local guide to navigate the medina’s winding alleys, as it’s easy to get lost. Avoid visiting the tanneries midday when the heat amplifies the smell. Dress modestly to respect local customs.
The Sahara Desert – A Golden Sea

The vastness of the Sahara Desert is an experience that words can hardly describe. Imagine riding a camel as the sun sets, casting fiery hues over towering sand dunes, and ending the day under a blanket of stars in a Berber camp.
Top Experiences:
- Trekking through the Erg Chebbi or Erg Chigaga dunes.
- Spending a night in a traditional desert camp with Berber hospitality.
- Stargazing in the clearest skies you’ll ever see.
Travel Tips: Pack warm clothing, as temperatures drop drastically at night. Ensure you have plenty of water for desert treks. Book camel treks and camps through reputable operators to ensure safety and authenticity.
Essaouira – The Wind City

A coastal escape with a bohemian flair, Essaouira is a haven for surfers, artists, and anyone seeking a laid-back vibe. The town is a blend of Portuguese, Berber, and French influences, evident in its architecture and cuisine.
Activities to Try:
- Kite surfing or windsurfing along the beach.
- Shopping for handmade argan oil products.
- Exploring the medina and its thriving artisan workshops.
Travel Tips: Carry a light jacket as Essaouira’s coastal winds can be strong even in summer. Plan your visit during the Gnaoua World Music Festival for an unforgettable cultural experience.
The Atlas Mountains – Nature’s Majesty

The Atlas Mountains offer a stark contrast to Morocco’s bustling cities, with their snow-capped peaks, verdant valleys, and rustic Berber villages. Trekking here provides breathtaking vistas and a glimpse into traditional mountain life.
Highlights:
- Visiting Imlil, the gateway to Mount Toubkal, North Africa’s highest peak.
- Discovering the beauty of Ait Benhaddou, a fortified village and a UNESCO World Heritage Site.
- Sampling Berber tagine, a dish slow-cooked with earthy spices and love.
Travel Tips: Wear layered clothing for fluctuating temperatures. Engage a local guide for treks, especially on Mount Toubkal. Respect local customs in Berber villages by asking before taking photos.
Tangier – The Gateway to Africa

Perched at the northern tip of Morocco, Tangier has long been a crossroads of cultures and a muse for writers like Paul Bowles and Tennessee Williams. Its eclectic atmosphere is a fusion of European, African, and Middle Eastern influences.
What to Do:
- Visit the Kasbah Museum, housed in the former Sultan’s palace.
- Stroll along the Corniche, with views of the Mediterranean and the Atlantic.
- Take a day trip to the Caves of Hercules, a site steeped in mythology.
Travel Tips: Arrive early at the Caves of Hercules to avoid crowds. Spend a night in a traditional riad for an authentic Tangier experience. Be cautious when taking photographs in public spaces, as not everyone may be comfortable with it.
Meknes – A Glimpse of Imperial Grandeur

Often overshadowed by Marrakesh and Fes, Meknes is a hidden gem brimming with imperial charm. Once the capital under Sultan Moulay Ismail, the city boasts magnificent gates, sprawling palaces, and serene gardens.
Must-See Spots:
- The impressive Bab Mansour, a gate adorned with zellige tiles and calligraphy.
- The sprawling Royal Stables, capable of housing thousands of horses.
- The ancient Roman ruins of Volubilis, just a short drive away.
Travel Tips: Visit Volubilis early in the day to avoid the heat. Allocate at least half a day to explore Meknes’ medina and imperial sites. Try the local olives, a speciality of the region.
Ouarzazate – The Hollywood of Africa

Known as the gateway to the Sahara, Ouarzazate is famed for its cinematic landscapes and film studios. It’s a favourite filming location for blockbusters like Gladiator and Game of Thrones.
What to See:
- The iconic Ait Benhaddou, a UNESCO-listed ksar used as a film set.
- Atlas Corporation Studios, the largest in the world.
- The striking Kasbah Taourirt, showcasing traditional architecture.
Travel Tips: Carry sunscreen and a hat as the sun can be intense. Book guided tours for deeper insights into the film sets and history. Stay in a nearby kasbah-style guesthouse for an immersive experience.
Rabat – The Modern Capital with Ancient Roots
As Morocco’s capital, Rabat offers a seamless blend of modernity and history. Its tree-lined boulevards, well-preserved kasbah, and oceanfront views make it a delightful destination.
Highlights:
- The Kasbah of the Udayas, with panoramic views of the Bou Regreg River.
- The grandeur of the Hassan Tower, an unfinished minaret dating back to the 12th century.
- Strolling along the tranquil Chellah Necropolis, a historical treasure trove.
- The Rabat castle in Akhaltsikhe, an architectural gem showcasing the area’s historical importance.
- The Royal Palace of Rabat, the official residence of the King of Morocco.
- The Museum of Contemporary Art, displaying modern Moroccan artworks and international exhibitions.
Travel Tips: Explore Rabat on foot for the best experience. Visit the Hassan Tower at sunset for stunning views. Enjoy fresh seafood at the waterfront restaurants.

Experience Morocco
Every destination in Morocco tells a story—whether it’s in the historic walls of its cities, the sweeping dunes of its deserts, or the serenity of its coastal retreats. Exploring these places to see in Morocco means experiencing a blend of natural wonders, history, and tradition that few other destinations can match.
Begin your Moroccan journey with Visit Africa, and let the adventure inspire you to uncover more of the continent’s treasures.