Privacy

About This Notice

This Privacy Notice outlines how Visit Africa (“we,” “us,” or “our”) collects and processes your personal data when you visit our website, https://visitafrica.site, or use our related media channels and mobile applications (collectively, the “Site”). It explains how we protect your personal data and your rights regarding this information.

Who We Are

Visit Africa is a premier tourism brand operated by Architect Tourism SMC Ltd. Our platform provides comprehensive information on tourist destinations across Africa, facilitating unforgettable experiences through partnerships with key players in the tourism industry.

The Data We Collect About You

Personal data includes any information that can identify an individual. We collect your personal data to provide customized services and improve our offerings. This data includes:

• Information You Provide: Contact details (name, email, phone number), demographic information (age, gender), registration details (username, password), payment information (credit card details, billing address), responses to surveys or questionnaires, and marketing preferences.
• Automatically Collected Information: Data about your device (PC, tablet, mobile), browsing activities (pages visited, products viewed), geographic location, and social media interactions.

We also receive information from third parties, such as payment providers, travel partners, and advertising services.

Cookies and Other Identifiers

Cookies are small files placed on your device to enhance your browsing experience. We use cookies to distinguish you from other users and improve our Site’s functionality. For more information, please read our Cookie Policy.

How We Use Your Personal Data

We use your personal data to:

• Register you as a new customer
• Process and deliver bookings
• Manage your relationship with us
• Enable participation in promotions and surveys
• Improve our Site, products, and services
• Recommend products or services of interest
• Comply with legal obligations
• Detect and prevent fraud

Legal Basis for Processing Personal Data

We process your personal data based on:

• Consent: When you agree to receive marketing communications
• Legitimate Interests: For understanding our customers and improving our services
• Contract Performance: To fulfill our contractual obligations to you
• Legal Compliance: To meet legal requirements

How We Share Your Personal Data

We may share your personal data with third parties for the following purposes:

• Service Delivery: With travel partners and service providers to deliver bookings and related services
• Business Operations: With third-party service providers for payment processing, data analysis, marketing assistance, and customer service
• Business Transfers: In case of business sales or acquisitions
• Fraud Detection: With organizations for fraud protection and credit risk reduction

We ensure that third parties use your data in accordance with this Privacy Notice and applicable laws.

International Transfers

We may transfer your personal data to other countries, ensuring appropriate safeguards to protect your information. We comply with data protection laws to maintain the same level of data protection.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Notice or as required by law. Personal data will be securely deleted or anonymized when no longer needed.

Data Security

We have implemented security measures to protect your personal data from unauthorized access, use, or disclosure. Access to your data is limited to those with a business need to know and is governed by confidentiality obligations.

Your Legal Rights

You have rights under data protection laws, including the right to:

• Access your personal data
• Correct or erase your personal data
• Object to or restrict processing
• Request data portability
• Withdraw consent for marketing communications

You can manage your preferences or close your account by contacting us at info@visitafrica.site.

Data Controllers & Contact

For questions or concerns about this Privacy Notice or to exercise your rights, please contact our Data Privacy Officer at info@visitafrica.site.